LEGAL
Cookie Policy
Effective Date: 30 March 2026
Last Updated: 30 March 2026
CONTENT
SECTION 01
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us make our site work efficiently, analyse how visitors use our site, and personalise your experience.
We also use similar technologies, including web beacons, pixel tags, and local storage, which perform similar functions to cookies.
This Cookie Policy explains:
What types of cookies we use
Why we use them
How long they last
How you can manage or withdraw your consent
SECTION 02
Legal Basis
This policy complies with:
UK GDPR (UK General Data Protection Regulation)
PECR (Privacy and Electronic Communications Regulations 2003, as amended)
Data Protection Act 2018
Under PECR, we must obtain your explicit consent before setting non-essential cookies. Essential cookies do not require consent as they are strictly necessary for our website to function.
SECTION 03
Types of Cookies We Use
We categorise our cookies into four types:
| Category | Purpose | Consent required? |
|---|---|---|
| Essential Cookies | Make our site work — security, login, session management | ✗ No |
| Analytics Cookies | Understand how visitors use our site | ✓ Yes |
| Functional / Preference Cookies | Remember your settings and preferences | ✓ Yes |
| Marketing / Advertising Cookies | Track visitors for personalised ads | ✓ Yes |
SECTION 04
Detailed Cookie List
Below is a complete list of cookies used on www.ecmarketingpr.com:
Essential Cookies
| Cookie name | Provider | Duration | Purpose |
|---|---|---|---|
| __cfduid | Cloudflare | 1 year | Security: Identifies trusted web traffic and protects against attacks |
| csrftoken | Squarespace | 1 year | Security: Prevents Cross-Site Request Forgery attacks |
| sst_secure | Squarespace | Session | Security: Maintains secure session during browsing |
| has_js | EC Stream | Session | Functional: Detects if JavaScript is enabled |
Analytics Cookies
We use Google Analytics with Google Consent Mode v2 enabled (mandatory for UK/EEA traffic by 2026).
| Cookie name | Provider | Duration | Purpose |
|---|---|---|---|
| _ga | Google Analytics | 2 years | Identifies unique users; calculates visitor, session, and campaign data |
| _ga_[container ID] | Google Analytics | 2 years | Maintains session state and session data |
| _gid | Google Analytics | 24 hours | Distinguishes users within 24-hour period |
| _gac_ | Google Analytics | 90 days | Stores campaign information for conversion tracking |
| AMP_TOKEN | Google Analytics | 30 seconds – 1 year | Contains a token to retrieve a Client ID from AMP Client ID service |
| __utma | Google Analytics (legacy) | 2 years | Identifies unique visitors and tracks session start/end |
| __utmb | Google Analytics (legacy) | 30 minutes | Determines new sessions/visits |
| __utmc | Google Analytics (legacy) | Session | Determines new sessions/visits (works with __utmb) |
| __utmz | Google Analytics (legacy) | 6 months | Stores traffic source or campaign information |
Your rights: You can opt-out of Google Analytics using the Google Analytics Opt-out Browser Add-on
Functional/Preference Cookies
| Cookie name | Provider | Duration | Purpose |
|---|---|---|---|
| consent_status | EC Stream | 1 year | Remembers your cookie consent choice (Accept / Reject / Manage) |
| SVGv2 | Squarespace | Session | Loads responsive SVG icons efficiently |
| SiteAssets | Squarespace | Session | Caches site assets for faster loading |
| language | Squarespace | 1 year | Remembers your selected language preference |
Marketing/Advertising Cookies
If you have accepted marketing cookies, we may use the following:
| Cookie name | Provider | Duration | Purpose |
|---|---|---|---|
| NID | Google Ads | 6 months | Personalises Google Ads and tracks ad engagement |
| IDE | Google DoubleClick | 1 year | Tracks ad interactions across websites for retargeting |
| fr | Facebook / Meta | 3 months | Delivers ads and measures campaign effectiveness |
| _fbp | Facebook / Meta | 3 months | Tracks pixel events for ad targeting |
| tr | Facebook / Meta | Session | Facebook Pixel event tracking |
| li_at | 1 year | Authenticates LinkedIn Members for LinkedIn Insight Tag | |
| bcookie | 2 years | Detects browser for LinkedIn services | |
| ANID | Google Ads | 6–12 months | Ad personalisation and conversion tracking |
SECTION 05
Third-Party Cookies
We use services provided by third parties that set their own cookies. We do not control these cookies. For details, please review the third-party privacy policies:
| Service | Provider | Privacy policy |
|---|---|---|
| Google Analytics | Google LLC | View policy → |
| Google Ads / DoubleClick | Google LLC | View policy → |
| Facebook Pixel | Meta Platforms | View policy → |
| LinkedIn Insight Tag | LinkedIn Corporation | View policy → |
| Squarespace | Squarespace, Inc. | View policy → |
| Cloudflare | Cloudflare, Inc. | View policy → |
SECTION 06
Google Consent Mode v2
We use Google Consent Mode v2, which adjusts how Google tags behave based on your consent choices:
If you reject analytics/marketing cookies: Google tags will not collect personal data or set non-essential cookies
If you accept: Google tags will function normally with full data collection
Consent status is stored and respected across all Google services (Analytics, Ads, Tag Manager)
This is mandatory for all websites targeting UK/EEA users as of 2026.
SECTION 07
How to Manage Your Cookie Preferences
Via Our Cookie Banner
When you first visit our website, you will see a cookie consent banner where you can:
Accept All: Allow all cookies (essential + non-essential)
Reject All: Allow only essential cookies
Manage Cookies: Select specific categories to enable/disable
Your choice will be remembered for 1 year.
Via Your Browser Settings
You can control cookies through your browser settings. Note that blocking all cookies (including essential ones) may prevent our website from working correctly.
Popular browsers:
How to Delete Existing Cookies
You can delete cookies that have already been set:
Open your browser settings
Navigate to "Privacy" or "Security"
Select "Clear browsing data" or "Delete cookies"
Choose "All time" to remove all cookies
Confirm deletion
Third-Party Opt-Out Tools
Google Analytics Opt-out: browser add-on
Digital Advertising Alliance (DAA): opt-out page
Network Advertising Initiative (NAI): opt-out page
Your Online Choices (EU/UK): opt-out page
SECTION 08
Cookies and Personal Data
Some cookies we use (particularly analytics and marketing cookies) may collect personal data, including:
IP address
Device ID and browser information
Page visit history and time spent on pages
Referral sources and campaign data
This data is processed under GDPR Article 6(1)(a) (your consent) for non-essential cookies. For essential cookies, the lawful basis is Article 6(1)(b) (contract necessity) or Article 6(1)(f) (legitimate interests).
For full details on how we process personal data, see our Privacy Policy
SECTION 09
Does Our Site Use Local Storage?
Yes, in addition to cookies, we may use localStorage and sessionStorage (browser storage technologies) to:
Remember your cookie consent choice
Store temporary session data
Improve site performance
These work like cookies but are stored in your browser rather than as HTTP cookies. You can clear them via your browser settings (same as deleting cookies).
SECTION 10
Updates to This Policy
We may update this Cookie Policy to reflect:
Changes in laws or regulations
New cookies or technologies we use
Updates to third-party services
We will post the updated policy here with a revised "Last Updated" date. Significant changes will be communicated via our website banner or email where appropriate.
SECTION 11
Quick Reference: Cookie Categories Summary
| Category | Examples | Consent required? |
|---|---|---|
| Essential | __cfduid, csrftoken, sst_secure | ✗ No — site won't work without these |
| Analytics | _ga, _gid, _gac_ (Google Analytics) | ✓ Yes |
| Functional | consent_status, language | ✓ Yes |
| Marketing | NID, IDE, fr, li_at (Google Ads, Facebook, LinkedIn) | ✓ Yes |
QUESTIONS OR REQUESTS
Contact our Privacy Team
EC Stream, Marketing & PR Limited
International House, 64 Nile Street, London, N1 7SR
hello@marketingpr.com · 0330 043 1722