CASE STUDY
Sauces&Co.
Based in London, Sauces&Co. brings the authentic taste of Italian sauces to tables across the UK. EC Stream worked with Sauces&Co. to create a full launch plan for the business — developing a website from scratch, building an ongoing marketing strategy and kickstarting product promotion through the organisation of local events and attendance at artisanal markets across London.
THE CHALLENGE
Launching a food brand with no digital presence in a competitive market
Having already navigated the logistical challenges of setting up a food business, Sauces&Co. needed expert support to plan and implement all of its digital marketing activities from the ground up. EC Stream had to research competitors, develop a comprehensive website compliant with UK food regulations and create an appealing online presence that would resonate with the target audience, all while building brand awareness from scratch.
OUR SOLUTION
A community-driven launch strategy combining SEO, social media and local events
EC Stream built a clean, user-friendly website with SEO-optimised keywords and a clear presentation of all products and ingredients, fully compliant with UK food regulations. We created and integrated Facebook and Instagram pages to raise awareness of the brand and its products, and developed an ongoing content strategy to maintain engagement across channels. To drive early product awareness, we also planned and delivered a launch event offering product tasters, alongside recommendations for attendance at several London artisanal markets to connect directly with the target audience.
THE RESULTS
A brand built from the ground up with a growing local presence
Sauces&Co. launched with a fully operational digital presence: a compliant, SEO-optimised website, active social media channels and a growing local following built through community events and market appearances. The brand now has the tools and foundations in place to continue expanding its reach across the UK.
“Marketing has always been a mystery to us and therefore we knew we needed some external overall support and guidance. EC Stream helped us build our brand from scratch, identify our audience and build the necessary tools to reach them. We trusted EC Stream and continue to do so!”
Business Owner & Chef
Sauces&Co.
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