CASE STUDY
Lightness with Laura
Based in East London, Lightness with Laura is a newly launched yoga brand built around the values and personal ethos of its founder. EC Stream worked with Lightness with Laura to develop and implement a full launch plan and the ongoing day-to-day promotion of classes and events — covering Instagram account creation and management, website creation, directory registration and traditional marketing activities to establish the brand in the local community.
THE CHALLENGE
Standing out in a saturated local yoga market
Lightness with Laura was entering a local market already crowded with established yoga studios, making clear and differentiated messaging essential from day one. Beyond standing out, the brand also needed all of its digital channels built from scratch, and required support promoting its events and classes within the local area. The challenge was to establish a credible, recognisable presence quickly, in both the digital and physical spaces.
OUR SOLUTION
A 360 launch strategy rooted in mental well-being and community
EC Stream worked closely with the founder to develop clear, compelling messaging that not only created an appealing offering but also differentiated Lightness with Laura from competitors, positioning the brand around a mental well-being mindset rather than a purely physical health one. We built the brand's digital presence through a new website and Instagram account, while simultaneously driving local awareness through the organisation of outdoor free yoga sessions. Directory registration further extended the brand's reach to new audiences in the area.
THE RESULTS
A distinct local brand with growing digital and community presence
Lightness with Laura launched with a strong, differentiated identity and an active local following. The brand's digital channels were built and activated from the ground up, and community-focused events helped generate awareness and trust within the local area.
“As a Yoga Teacher, I needed a solution that allowed me to both promote my business and my personal brand. EC Stream understood who I am, what I stand for and what I want to achieve. They planned, developed and implemented a full 360 solution that covered Social Media, Marketing and PR activities.”
Founder
Lightness with Laura
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