CASE STUDY
Unique DMC
Unique DMC is a UK-based destination management company delivering bespoke travel and event services across England, Scotland, Wales and Ireland. Focused on corporate travel agencies, the brand offers authentic and seamless experiences rooted in regional knowledge and local partnerships.
EC Stream partnered with Unique DMC to develop and execute a digital marketing and PR plan to increase brand awareness and lead generation; providing ongoing newsletters, promotional emails, SEO content creation and social media consultancy to establish a strong presence in domestic and international markets.
THE CHALLENGE
Building a consistent B2B presence across four regions
Operating in a competitive market, Unique DMC needed to strengthen its brand across four distinct regions while engaging corporate travel agencies with consistent, targeted messaging. The company required greater digital reach, increased inbound enquiries and improved market visibility across both the UK and Spanish-speaking regions. To achieve this, Unique DMC needed a B2B marketing agency, PR consultancy and social media agency capable of delivering effective multichannel outreach.
OUR SOLUTION
A tailored multichannel strategy built for B2B growth
EC Stream developed a plan tailored to Unique DMC's structure and audience. We produced regionally relevant content through SEO blog posts and destination features, and delivered structured email campaigns and newsletters covering venue updates and corporate travel insights. We managed and grew Unique DMC's LinkedIn presence to reach B2B audiences, while also preparing for expansion into leisure-focused platforms. Promotional activity was targeted at key decision makers and travel agencies, and we registered Unique DMC in relevant industry directories to further boost visibility.
THE RESULTS
Stronger engagement, greater visibility and a growing reputation
EC Stream's ongoing work continues to deliver measurable results for Unique DMC. Email open rates sit 10–12% above industry average, generating increased inbound interest, while SEO content and consistent outreach have expanded the brand's digital footprint. LinkedIn engagement has grown steadily, building brand recognition among corporate travel partners, and messaging is now clearer and more unified across all UK and Ireland destinations.
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