CASE STUDY
Cuurve
Cuurve is a London-based luxury sustainable women's underwear brand designed to empower professional women of all shapes and sizes. Committed to ethical sourcing and high-quality craftsmanship, Cuurve blends elegance with sustainability, offering timeless designs that prioritise comfort and confidence.
EC Stream partnered with Cuurve to craft a strategic influencer-driven campaign to establish credibility, generate buzz and drive attendance at the brand's launch event, while increasing product visibility and building an authentic digital presence.
THE CHALLENGE
Launching a luxury sustainable lingerie brand with impact and authenticity
Cuurve needed to raise brand awareness and establish itself as a trusted name in luxury sustainable lingerie, ensuring its key messaging reached professional women seeking ethically crafted designs. Alongside building a credible digital presence, the brand also needed to successfully organise and deliver a launch event, securing the right influencer attendance, driving product engagement and fostering authentic collaborations that genuinely reflected its values.
OUR SOLUTION
A 360-degree influencer and content strategy built around authentic brand alignment
EC Stream developed a targeted influencer campaign, strategically selecting ambassadors across three key audience segments: sustainability advocates promoting eco-conscious living, professional women focused on empowerment and confidence, and fitness and wellness enthusiasts connected to mindful movement. We assessed influencer interest, managed outreach and secured the right collaborators for Cuurve's launch event on 16 May 2025, while also helping establish affiliate partnerships between the brand and its influencers.
Alongside the influencer strategy, we supported Cuurve with a structured Instagram content calendar to maximise reach while maintaining authenticity, and provided hands-on support with the planning and delivery of the launch event itself.
THE RESULTS
A strong digital presence, meaningful influencer relationships and a successful brand launch
EC Stream's strategic approach successfully helped Cuurve build the right relationships and generate meaningful engagement at launch. Two high-impact influencers collaborated to showcase the brand, a multi-week digital promotion amplified the soft-launch event, and live event coverage across social media drove real-time audience engagement. Through this work, Cuurve cultivated audience trust, product visibility and a strong foundation for long-term growth in the competitive sustainable fashion industry.
“I worked with EC Stream during the launch of my premium underwear brand, Cuurve, and cannot recommend them highly enough. EC Stream demonstrated exceptional dedication and genuine passion for helping bring my vision to life. What impressed me most was their ability to bring a fresh marketing and PR perspective I hadn't considered. Their strategic insights significantly strengthened our brand positioning and launch approach. EC Stream consistently went above and beyond, treating my business as if it were their own. They were always available, proactive, and genuinely invested in our success. Their expertise in influencer and content creator engagement was particularly valuable. EC Stream skillfully managed our campaign outreach, helping us connect with partners who aligned with our brand values and target audience. Working with EC Stream felt like having a trusted partner rather than just a service provider. Their combination of professional expertise and authentic care for my business made all the difference during our launch. I highly recommend Elena and EC Stream Marketing and PR to any business looking for strategic marketing support with a personal touch.”
Founder & CEO
Cuurve
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